01
Brand Strategy
Conducting in-depth research to understand your brand's essence and develop a path forward.
We focus on creating a comprehensive brand strategy that will set your brand apart from the competition (differentiation) and drive your business and branding goals.
Branded content can be developed and filmed, based on market research and analysis to understand the target audience and how you differentiate from your competitors
This content will help define brand identity, including brand values, voice and positioning
02
Campaign Development
Our team of creative experts comes up with unique and innovative ideas that bring your brand's story to life. We focus on creating concepts that are impactful, engaging, and memorable, and that resonate with your audience.
Researching your marketplace and your company's unique strengths within that marketplace, your differentiation strategy is utilized: enhancing the perceived value of your products and services relative to your competition. This raises consumer utility for your wares, which increases demand and gives you pricing power.
03
Content Creation
Our team of branded content experts creates high-quality, engaging content that tells your brand's story in a way that resonates with your audience.
We focus on creating content that is authentic, relevant, and impactful, and that helps you achieve your business goals.
Our content creation services are designed to help you create high-quality, engaging content that tells your brand's story.
We work with you to create content that is authentic, relevant, and impactful, and that helps you achieve your business goals.
04
Corporate Training
We can help your internal departments to better understand how branding and story work together.
Customer service, sales reps and management groups all benefit from a greater understanding of your brand's message and how it reaches your customers.
Group workshops, seminars and one on one sessions can be tailored to your unique business needs.
In depth consultation can be offered to creative teams and their leaders, to educate your team on best practices for creating and managing branded content in-house.
These sessions may cover content ideation, storytelling, content production tools, and platform-specific strategies.
05
Content Distribution Strategy
Creating great content is only part of the equation; it also needs to reach the right audience.
Active Octopus can help you develop a distribution strategy utilizing various channels such as social media platforms, native content distribution, paid boosting, content syndication, and partnerships to maximize the content's reach and impact.
This includes brand integration and sponsorship opportunities.
Active Octopus can help facilitate partnerships between brands and relevant events, publications, or organizations to integrate the brand's messaging seamlessly into the content or sponsor relevant activities that align with the brand's values and objectives.
06
Screenwriting & Script Doctoring
Is your story delivering clear three act structure with compelling character arcs and dramatic escalation?
Branded content must speak to audiences on a deeper level than advertising. You are not communicating lists of features and benefits, but showing HOW a product or service can help improve an aspect of the consumer's life. This is what makes the work memorable and meaningful.
We can help.
